Your website content is more than just words on a page—it’s your 24/7 salesperson. Compelling content has the power to engage visitors, build trust, and drive actions like purchases, signups, or inquiries. The key lies in mastering website copywriting, sales copy strategies, and crafting messages that align with your audience’s needs. Here’s how to do it.

In today’s digital landscape, having a beautifully designed website is just the first step. To ensure that potential customers can find you online, you need to focus on Search Engine Optimization (SEO). But what exactly is website SEO, and how can you use it to boost your business and marketing efforts? Let’s break it down, define some basic terminology, and explore actionable steps to improve your website’s SEO.

Your website analytics offer a wealth of information about how visitors interact with your site, helping you understand what’s working and what needs improvement. In this blog post, I'll explain some of the essential factors to consider when reviewing your website analytics to help you make data-driven decisions and optimize your site for success.

A well-designed website is key to engaging visitors and converting them into customers, but there are a few common design mistakes that can hurt your site’s performance and user experience. In this blog post, I highlight the top web design mistakes to avoid, from cluttered layouts and poor mobile optimization to slow loading speeds and ineffective calls to action. Learn how to fix these issues with actionable tips like simplifying your layout, ensuring mobile responsiveness, and optimizing for speed. I also cover the importance of consistent branding, intuitive navigation, and accessibility compliance. By addressing these mistakes, you can create a more user-friendly, professional website that supports your business goals and enhances your online presence. If you need expert help fixing any of these issues, book a free discovery call and let's improve your website’s design together!

In today's digital world, a website is often the first point of contact between a business and its audience. Whether you're running a small blog, an online store, or a corporate site, certain elements are crucial for creating a website that attracts, engages, and converts visitors. In this post, I’ll break down the key components of a successful website to ensure your site is working its best for your business goals.

When it comes to building a website, choosing the right platform can make all the difference. While WordPress has long been a dominant player in the web design space, Squarespace has rapidly gained popularity as an all-in-one website builder. If you’re considering making the switch from WordPress to Squarespace, you might be wondering if it’s the right move for you. Let’s explore the key benefits of making the transition.

Reflecting on how I made decisions when I first started my I started my web design business 3.5 years ago to where I am today reveals quite a profound shift in my approach and mindset. Initially, I embraced every online course, software, and service marketed to me, navigating my business landscape without a clear strategy or direction. However, through trial and error, I've evolved into a more discerning entrepreneur, carefully evaluating how I invest my time, energy, and resources. I've come to realize the importance of staying true to my vision and understanding of my business, brand, and clientele. I've also learned to prioritize meaningful client relationships over superficial metrics, finding fulfillment in delivering quality results rather than chasing fleeting trends. Anchored in confidence and trust in my own intuition, this journey has led me to build an incredibly fulfilling and rewarding career for myself.

ChatGPT was all the hype when it first came out about a year ago, but after utilizing it a few times, I wasn’t super impressed. After a while, ChatGPT’s writing started to seem a little generic, repetitive, and just not very human to me. So I put it away and stopped using it for a while… until I learned about these 5 techniques. This blog post is for those of you who may have given ChatGPT a chance in the past, but weren’t super thrilled by your initial results. Implementing a few of these strategies when utilizing ChatGPT will not only speed up your workflow, but it’ll also help you produce more creative and accurate content for your website and brand. Let’s dive in!

In this very special and candid interview with my dear friend Mike Contino, we sat down in my cozy living room and talked about what my journey has been like as a Squarespace Expert, web designer, and entrepreneur over the past few years.

A few weeks ago, I attended Squarespace Circle Day 2023 at Squarespace’s headquarters in New York City! As awesome as the different presentations and workshops at Circle Day were, what I cherished the most was all of the unique 1:1 conversations that I got to have with people throughout the day. To help remember and share the wisdom from all of the incredible people that I got to meet, I decided to create this blog post titled, “Humans of Squarespace Circle Day 2023,” as a tribute and homage to the famous “Humans of New York” photoblog from back in the day.

I recently had the honor of speaking to a group of UX design students at Skyline City College about my experience freelancing and starting my web design business, Luminescent Dreams. With 3 years of full-time entrepreneurship under my belt, I had a lot to say about what it takes to run a web design business in this day and age.

After working out of my 8’ x 10’ bedroom for two years while building my web design business and riding out this crazy pandemic, I thought I had mastered the whole “work from home” thing, but I really had no idea what I was missing out on until I joined a local coworking space for women called “The Her Connection Hub.”

Unlocking the Essentials: Privacy Policies and Cookies Explained. Navigating the complex landscape of privacy laws, this comprehensive guide sheds light on why privacy policies are crucial for website owners worldwide. Understand what personal information entails, the role of cookies, and why every online business needs a robust privacy policy.

Unlock the Power of Web Accessibility: Ensuring Your Website Is Inclusive for All Users. Learn why web accessibility is a must for every website owner and how it impacts millions of users with diverse needs. Understand the importance of keyboard-friendly design, color contrasts, accessible forms, and resizable text. Discover the benefits of creating an inclusive online environment and how it can boost traffic and conversions.

Boost Your Productivity with These 7 Free Online Tools. Discover a curated selection of free, user-friendly online tools that can transform your workflow and enhance your productivity. From Canva's next-level design capabilities to Calendly's online scheduling efficiency, explore a full range of tools designed to save you time and simplify tasks.